Get Better Results With These 6 Trade Show Booth Planning Tips

Planning a trade show booth in Las Vegas that gets noticed starts with simple steps. First, decide what you want to achieve and set a budget you can stick to. Pick a booth location where people are likely to walk by, and make sure your signs and graphics show who you are from a distance. Keep your booth open and easy to enter, and create spots where visitors can try your products or talk with your team.

Our trade show booth planning guide walks you through each part of the exhibit process in clear, practical terms. You will learn how to use basic technology, make your space comfortable, and help your team welcome new visitors. You’ll also get tips for following up with leads so your trade show brings lasting results.

1. Determine Your Objectives and Set a Budget

Aim for clear, measurable goals that align with your business goals. Decide what you want to accomplish, such as lead generation, increasing brand awareness, or launching a new product. Involving your sales, marketing, and leadership teams keeps your goals realistic and directly supports your company’s overall strategy.

Once your objectives are set, break them down into specific targets with numbers and deadlines, and assign responsibility to team members. By keeping goals simple and focused, your team can track progress during and after the event, making it much easier to see what worked and where you can improve for the next show.

trade show booth budget for exhibit planning.

2. How to Set a Booth Budget

When building your trade show budget, start by listing every potential expense, from booth space and design to travel, shipping, and promotional materials. Gather quotes early and estimate costs as accurately as possible, remembering to include a contingency fund for unexpected expenses.

As you set your budget, keep a running tally of actual costs compared to your estimates. Real-time tracking helps prevent overspending and ensures your trade show investment delivers the expected value. After the event, review your spending and results, then use what you learn to refine your budgeting process for future shows.

3. Research the Venue and Pick Your Spot

on to where attendees tend to gather, how people move around the venue, and which areas naturally see more activity. Study the floor plan in advance and look for opportunities that will help your team engage your ideal audience without being lost in the crowd.

Keep these factors in mind when evaluating possible booth locations:

Select a booth close to the main entrance to catch early foot traffic.
Pick an area that stays busy but isn’t so crowded that people rush by.
Position your booth near popular exhibitors to benefit from their draw.
Stay away from spaces near restrooms, loading docks, or behind barriers.
Evaluate each spot’s lighting, sightlines, and accessibility for easy interaction.
Find out what utilities or special features are available at different booth locations.

4. Promote Your Booth in Advance

Promoting the event in advance can get more people to your booth. By letting people know you’ll be there, you boost your chances of connecting with your target audience and making the most of your investment.

Use a combination of marketing channels to get the word out early:

Email: Send personalized emails to clients, prospects, and partners inviting them to visit your booth and learn what’s new.
Social media: Share your participation, booth number, and event highlights on LinkedIn, Instagram, Facebook, and X to reach a wider audience.
Partnerships: Collaborate with event organizers for mentions in official newsletters or inclusion in the show’s promotional materials.
Special offers: Promote giveaways, demos, or exclusive appointments to create buzz and give attendees a reason to stop by your booth.

5. Start Early to Design Your Booth

When working with your trade show booth rental company in Las Vegas, start by sharing your goals, brand guidelines, and the experience you want visitors to have. Provide details about your products, target audience, and any key features or activities you want to highlight. The more information you give your booth partner, the better they can suggest layout options.

Prioritize open spaces that encourage easy movement. Also include clear signage for branding and messaging. If possible, try to position key attractions like demo stations or giveaways where they’ll catch the most attention. Make sure there are areas for staff to interact comfortably with attendees and that product displays are accessible and well-lit.

6. Go For a Huge Impact With Your Exhibit

To make the biggest impact with your trade show booth, focus on details that help visitors instantly understand your company, get involved, and remember their experience long after the event.

Show Your Brand Clearly: Design large, eye-level graphics that include your full company name, logo, and tagline. Match your booth’s colors, signage, and staff uniforms to your brand’s official colors. Display product images, banners, and company messaging so attendees can see what you do from across the room.
Make It Interactive: Set up a product demo where visitors can try your latest offering, such as letting them test a new tool, sample your software on a tablet, or taste a product if you’re in food and beverage. Consider an interactive touch screen with a short quiz about your services, or a game where winners receive branded prizes.
Use Good Lighting: Install adjustable spotlights to highlight your main products, new launches, or key information on banners. Use soft, indirect lighting for areas where you want people to gather and talk, like meeting tables or lounge spaces. Avoid dark corners by ensuring the entire booth is evenly lit.
Keep It Open: Place tables and product displays along the sides or back of your booth so the front remains open and inviting. Make sure your booth’s entrance is at least six feet wide so multiple visitors can enter without crowding. Avoid using high counters or banners that block sightlines from the main aisle.
Add Useful Technology: Set up a touchscreen kiosk where visitors can sign up for product demos, join your mailing list, or view customer testimonials. Use a large monitor to run a looping video showing how your solution works in real-world situations. Offer QR codes that let attendees quickly download your digital brochures.
Offer Something Special: Give out reusable water bottles, tote bags, or tech gadgets with your company logo—items attendees will keep and use. Host a simple coffee bar or smoothie station to draw people in and encourage them to linger. Organize a small prize wheel or instant-win game so visitors have a reason to interact with your team.

Reserve Your Trade Show Booth With Prime Exhibits

Ready to make your mark at your next event? Contact Prime Exhibits today for expert trade show booth rental in Las Vegas and let our team create a show-stopping display that brings your brand to life.