
WillowTree Software and its parent company, Telus International, exhibited at the Ai4 Conference held at the MGM Grand Conference Center in Las Vegas on August 13th and 14th, 2024. By taking 2 10×10 booths and sticking them side by side, the companies took full advantage of the combined 10×20 space while still preserving the two corporate identities. The black and white contrasting colors were joined thru the graphics with a similar web-wave pattern that matched even while changing colors. The booth further was unified with a common wood-grain vinyl floor and similar counter and furniture styles only differentiated by color. booth sides had a small closet and a 40″ monitor to present marketing and demo information.






